Your level of effort does not necessarily match the quality of service you provide. That's because your customer, not you, decides whether your service is good, poor, or outstanding.

Sometimes, you'll give every ounce of effort you have and employ every customer service technique you know, but the customer will still be unhappy. Other times, you'll barely lift a finger and your customer will be ecstatic. Here's a simple way to ensure you are truly going the extra mile:

1. Learn your customer's expectations
2. Find ways to exceed their expectations
3. Repeat