I have a confession to make.

My friend Adam Toporek recently asked me to be a guest on the Crack the Customer Code podcast that he co-hosts with Jeannie Walters. I was honored to be a guest so of course I said yes. 

Here’s my confession: I had never even listened to a podcast!

Podcasts didn’t seem like they were up my alley. I couldn’t imagine sitting at my desk and just listening to something.

I didn’t want to be a podcast neophyte when I recorded my session with Toporek and Walters, so I downloaded a few of their previous episodes. I queued them up on my phone and listened to them one day while I had some driving to do.

Three things immediately struck me:

1. Their podcast is awesome! It's crisp, informative, and entertaining.
2. I really do have plenty of podcast time (more on that in a moment).
3. Podcasts actually work for me!

Crack the Customer Code’s brisk, informative format makes for easy listening. Each episode features topical discussions between Toporek and Walters, a guest interview, and a segment on customer heroes and zeroes.

Listening to the podcast in the car made it easier to pay attention. It was a nice substitute for the music or talk radio that I’d normally listen to. The engaging content made my trip seem a lot faster.

It also got me thinking about all of the “podcast time” I really do have. I travel a lot. Planes, trains, and automobiles all have a lot of built-in podcast time. 

Soon, I was checking out other podcasts. I started listening to a podcast from my local online newspaper, Voice of San Diego. I even discovered Serial and got hooked. 

Check out the Crack the Customer Code podcast if you have some “podcast time” on your hands. I haven’t missed an episode yet.

You can also listen to my episode here or find it on iTunes or Stitcher.