Do you know how your customers feel when things go wrong?

Today’s your lucky day! This interactive blog post will show you. It will help you experience the problems that frustrate your customers the most.

Why is this important?

It will help you develop empathy. That’s the ability to understand what a customer is thinking or feeling. The only way you can develop empathy is to go through a similar or relatable experience.

That’s why I’ve written this fun house of horrors blog post. You’ll truly understand what aggravates your customers if you can make it through all the way to the end.

Are you ready? Here comes the first test.

Test #1: The Big Secret

Before reading the rest of this post, stop and click the link below. It will reveal my biggest secret for defusing angry customers. Once you’ve read my big secret, scroll down to read the rest of the post.

Secret Way to Defuse Angry Customers

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Yes, that link was deliberately broken. I’m sorry to do that to you, but you’ve just experienced Gripe #1. 

Gripe#1: Customers hate it when your product or service is defective.

Customers really have a hard time when a company breaks a basic promise. This isn’t going the extra mile stuff. It’s just doing exactly what you said you would do. 

OK, I’ve fixed the broken link. Please click on the link below before reading the rest of the post.

Secret Way to Defuse Angry Customers

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Arrrrgh! The link was broken again! You’ve just experienced gripe #2:

Gripe #2: Customers hate it when you don’t fix a problem.

It seems so basic yet it happens all the time. They have to contact your company multiple times, but nothing gets fixed. You’ve got to prevent problems from happening over and over again.

Now, it’s time to learn my number one secret for defusing customer anger. This time, I promise you the link isn’t broken. Please click on the link.

Secret Way to Defuse Angry Customers

Once you’ve read my big secret, scroll down to read the rest of the post.

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I’m impressed if you’ve made it this far. How did you get here?

Did you give up and just skim? Don't worry, customers often give up after a few problems and take their business elsewhere. You now know how that feels.

Did you experience all five horrors in this blog post? 

Then you know that empathy is the biggest secret to defusing angry customers.