My new book officially launches today.

It's called The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service.

I've created a special offer for people who buy the book by Friday, April 7. More on that in a moment. But first, what is the book about?

Imagine you could develop a customer-focused culture so powerful that your employees always seem to do the right thing. They encourage each other, proactively solve problems, and constantly look for ways to go the extra mile.

The Service Culture Handbook is a practical guide to help you develop a customer-focused culture in your company, department, or location. Whether you’re just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You’ll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.

• Learn the one thing that forms the foundation of every great culture. 

• Discover what customer-focused companies do differently.

• Explore ways to align every facet of your organization with outstanding service.

Creating and sustaining a customer-focused culture is a never-ending journey that takes hard work, dedication, and commitment. The Service Culture Handbook is an indispensable resource to help you and your employees stay headed in the right direction.

Here's what a few people have said about it:

"The Service Culture Handbook provides the poignant inspiration and practical instruction for the difficult work of transforming a service culture into one that is distinctive, successful, and permanent." —Chip R. Bell, author of Kaleidoscope: Delivering Innovative Service That Sparkles

"Though research continues to uncover the astonishing impact of customer-focused cultures on customer loyalty and business results, few organizations know how to get there. Jeff Toister unlocks that mystery through this practical (and fun to read!) guide to developing a culture that really works." —Brad Cleveland, author, consultant, and founding partner and former CEO, International Customer Management Institute

"For years I've been saying that customer service isn't a department. It's a philosophy that must be embraced by everyone in an organization, from the CEO to the most recently hired. That means it must be part of the organization's culture, and "The Service Culture Handbook," is your guide to creating that culture. If customer service is important to your organization, then this book is a must-read." —Shep Hyken, author of Amaze Every Customer Every Time

"Jeff Toister’s The Service Culture Handbook is the perfect guide for building a true service focused culture in any organization." —Vickie Friece, Senior Vice President Operations—Service Delivery/Financial Operations, Meta Payment Systems

"Jeff Toister has written a book with the formula for business success in the 21st century." —Jason Gardner, CPLP, Administrator, Organizational Development, Southwest Gas Corporation

"Written in an engaging style and filled with practical examples, companies will have all the tools they need to create a successful customer service culture." —Joshua Vollendorf, Manager, Employee Learning, Gateway Technical College

The Service Culture Handbook is available in paperback and Kindle formats on amazon.com. You can get discounts on bulk paperback orders at 800-CEO-READ.