Add some extra shine!

I learned this tip from one of my clients, a plumbing company whose plumbers use a very effective customer service technique. They always take care to clean up the area surrounding their repair work so it has a little extra shine. This small step creates a positive impression for three reasons.

1. Plumbing repairs are often necessary because of a leak or some other mess, so this extra service saves their customers some effort.
2. Plumbing problems can be very stressful, so putting some extra shine on the repair helps the customer quickly feel better.
3. Cleaning up the area spotlights the plumber's high level of workmanship, giving the customer the confidence that the repair was done correctly.

Not all of us regularly clean up messes as a part of our job, but there are ways we can put some extra shine on the work we do. Find that opportunity and you'll stand out too!

Paraphrase to confirm understanding

Misunderstandings can and will occur in customer service. Even if you heard what a customer said, that may not be exactly what he meant! A misunderstanding may start small, but it could lead to wasted time, frustration, or even a lost customer.

A good way to avoid miscommunication is to confirm your understanding by paraphrasing. First, listen carefully to your customer. Next, provide a short summary of what you just heard. Finally, ask your customer if you got it right.

Set appropriate expectations to avoid getting burned

Our customers' perception of our service is influenced by whether we meet, exceed, or fall short of their expectations. When we get a chance to help set a customer's expectations, we should be careful to set ourselves up for success.

Example:

Let's say a customer asks you to do something that takes 30 minutes for you to do. You probably tell your customer you'll get it done in 30 minutes, right?

This is actually a very dangerous promise with no upside but a potential downside. It takes 30 minutes, so you won't be able to do it sooner and exceed expectations. It might take you 30 minutes exactly, in which case you've simply met your customer's expectations. Even worse, something unexpected might come up and you end up needing an hour to get back to the customer. Yikes!

A better approach is to set expectations that provide you with some wiggle room while still being acceptable to your customer. If you agree to get back to your customer in an hour, you now have a potential upside while limiting the possibility of falling short of expectations. Getting back to the customer after 30 minutes will exceed their expectations. If something comes up and it takes you an hour, you've simply met your customer's expectations and nobody is upset.

Remember the platinum rule

Gold used to be the king of precious metals, and 'the Golden Rule' of customer service was a popular reminder. "Treat customers the way you want to be treated," seemed like great advice.

Today, platinum has taken the top spot on the list of coveted metals, and the 'Platinum Rule' has replaced the golden rule as sage customer service advice.

Platinum Rule: Treat customers the way they want to be treated.

The key to applying the Platinum Rule is to avoid making assumptions about the way customers like to be served. Find out what's most important to each individual and then strive to deliver that type of service.

Master the art of handwritten notes

Handwritten notes can make a huge impression. Customers appreciate them as a thank you for their business because it's personal and the sender obviously put a little bit of thought into it. Most of us default to the convenience of an email or a form letter, but there are a few simple steps you can take to make note writing almost as easy.

1. Keep a box of note cards handy. This way you can write the note as soon as something good happens.
2. Be brief, but descriptive. A good note is only a few sentences long. Just make sure you use those sentences to describe why you appreciate your customer.
3. Deliver the letter the sooner the better. Speed is good.

I send out at least one handwritten note per week. I've often seen them on a client's desk weeks after I sent it. I bet my competitor's email was simply read and filed!

VIP treatment for everyone

You can make every customer feel like he or she is getting the VIP treatment by pointing out something you are doing just for them.

Here's an example:

I was on a business trip and checking into the hotel after a long day of travel. Chris, the front desk associate, welcomed me with a warm smile and proceeded to check me in. He appeared to be looking at several room choices on his computer while he said to me, "I want to make sure we put you in a really good room." After a few seconds he said, "Here's a good one!" and finished the check-in process.

When I got to the room I was blown away. It was a very nice, two-room suite!! Now, that's VIP treatment. It was only later that I learned that all the hotel's rooms were two-room suites. I didn't even care because Chris made me feel great.

A few months later I returned to the hotel on another trip. Chris was working behind the counter again and I got in his line even though the line for another associate was shorter. Chris went through the same routine of trying to find a great room just for me. I was on to him this time, but I didn't mind. I still felt like a VIP.

Make directions easy

Many of us have to give driving directions to a customer or show customers how to walk to a particular place within our store, restaurant, or hotel. Here are two great ways to do that.

Driving Directions

Verbal directions can get confusing after three steps, so offer your customers a map or set of written directions instead. This is very helpful even if you have to draw a map or write down the turns on a piece of paper. Make sure you provide some visual cues to help your customers know they are on track, such as "You'll see a gas station on the right. That's Ash street - turn right there."

Walking Directions

Whenever possible, walk your customer to their destination yourself so they won't get lost and you can offer extra assistance. If you can't do this, give them clear, concise directions and visual cues just like you would if they were driving. Write it down if it takes more than three steps or your customer will get confused! 

Customers (not you) determine the extra mile

Your level of effort does not necessarily match the quality of service you provide. That's because your customer, not you, decides whether your service is good, poor, or outstanding.

Sometimes, you'll give every ounce of effort you have and employ every customer service technique you know, but the customer will still be unhappy. Other times, you'll barely lift a finger and your customer will be ecstatic. Here's a simple way to ensure you are truly going the extra mile:

1. Learn your customer's expectations
2. Find ways to exceed their expectations
3. Repeat

After action review - how did I do that?

We tend to review the situation when things go wrong, but how about when things go right? The "after action review" is a great technique to use when your customers are elated so you can figure out how to do it more often.

Here's how it works:

Step 1: Identify situations where customers are obviously very happy with the service they've received.

Step 2: Determine what you did to contribute to the customer's outstanding experience. (You may also want to take note of any factors that were beyond your direct control, such as a special sale or the customer was in a great mood to begin with.)

Step 3: Decide what you will do to get a similar result that next time you serve a customer in the same situation. The idea is to deliberately repeat what's working rather than leave it to chance.

Avoid assumptions

We tend to stop listening as soon as we start assuming. It's easy to assume you know what a customer is asking for if you've encountered a similar situation many times in the past. The danger is that your customer may want something just a little different.

You can avoid assumptions by listening intently and trying to understand what each individual customer needs. Once you know what they need you can find ways to exceed their expectations.