Social + Media = Customer Engagement, the White Paper

For the past month I've chronicled my experiment to see how companies engage their customers using social media. Now, you can read the white paper summarizes the experiment and use the how-to guide to work on your own social media strategy.

 Download the white paper and how-to guide 

Jeff Toister
Jeff Toister is passionate about helping companies improve customer service. He is the author of Service Failure: The Real Reasons Employees Struggle with Customer Service and What You Can Do About It.
www.servicefailurebook.com
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