How long does it take your company to respond to customer service emails?
If it is longer than one day, you may want to consider dumping your customer service email address. Why leave the door open for disappointment when you can stick with technology you're more comfortable using like the telephone, the fax, or even the telegram.
I’ve lost count of how many companies have done a poor job of responding to a problem or even a sales inquiry via email in recent months.
Here are a few examples:
I recently emailed three wine shops looking for a particular bottle of wine. One responded quickly and let me know they'd search for it, but it may take a few days (great response). One took a week to get back to me before replying, "Sorry it took so long, but we're looking for it." (Eh.) One didn't respond at all (fail). When the first two found the wine I was looking for, guess who I bought it from?
In another example, I emailed my frequent guest number to a hotel so they would have it on file when I arrived. They never responded to my email and of course didn't have it on my reservation when I checked in. Here was an easy opportunity to perform a simple service for a frequent traveler and they blew it.
Most customers expect a response to email within one business day or less (see my research here). My question is why do so many companies fall short in this area?