If you interact with a lot of customers you probably hear plenty of stories. Good, bad, and sometimes ugly. The point is, a lot of valuable customer feedback comes to you that could be used to improve your company's products and services.
Here are some things you can do with customer feedback:
- Keep track of common complaints and share them with your boss, the product development team, or anyone else who can make a difference.
- Pass along compliments to your co-workers so they know they've made an impact.
- Encourage customers to complete customer satisfaction surveys